Tue May 7 08:00 pm 2024 in category Company news
Nokian Tyres, POWDR Again Planting Trees for Season Passes Sold in 2024
The “Buy a Pass. Plant a Tree. Play Forever” program enters its fourth year
DAYTON, Tenn. – Nokian Tyres and POWDR are again teaming up to plant trees for season passes sold at participating POWDR resorts. It’s the fourth year the companies have partnered with One Tree Planted to help protect scenic areas impacted by deforestation.
Guests who purchase 2024/25 qualifying season passes to select POWDR resorts while passes are still offered at discount rates will have a tree planted on their behalf by Nokian Tyres and POWDR. The program applies to passes purchased before or during the resort’s discounted price windows.
In the first three years of the “Buy a Pass. Plant a Tree. Play Forever” program, the partners have helped restore hundreds of acres of deforested land and supported efforts to combat soil erosion, the effects of a beetle epidemic and the ongoing degradation of riparian areas across the United States.
“We are passionate about keeping drivers safe, and our definition of safety extends to the environmental areas where their journeys take place,” said Nokian Tyres North America Director of Marketing Hans Dyhrman. “It’s invigorating to work with a partner like POWDR to advance the journey to a safer world.”
POWDR Vice President of Partnerships Meghan Matschke added, “It has been wonderful to be able to see a direct, meaningful impact in carbon sequestration with forests that need our restoration support the most. We are excited to continue making a difference with this year’s trees as well.”
POWDR’s Play Forever sustainability initiative has resulted in millions of dollars in contributions inside the communities where the company operates, millions of gallons of water saved, tens of thousands of pounds of trash and plastic collected annually through ongoing recycling programs and mountain cleanups, and millions of kilowatt-hours of electricity generated each year at its resorts by sources other than fossil fuels.
These and other sustainability activities at POWDR’s nine North American ski resorts support the company’s stated mission to allow future generations to live balanced lives full of adventure.
Nokian Tyres strives to be an industry leader in sustainability. Its North American factory in Dayton, Tennessee is the only tire production facility in the world to earn LEED v4 Silver certification. One hundred percent of production waste at the factory is recycled or reused. More than 90 percent of Nokian Tyres products are in the lowest categories of rolling resistance, helping drivers minimize emissions and get the most out of each fuel fill-up.
To learn more about Nokian Tyres’ and POWDR’s “Buy a Pass. Plant a Tree. Play Forever” initiative, visit NokianTires.com/Mountains and POWDR.com.